19 Best Swimsuit Brands That’ll Make You Excited To Shop for Swimwear

Known best for its trendy and affordable jeans and dresses, Madewell is also an A+ option for stylish and affordable swimwear. Madewell’s bathing suits are all about classic silhouettes in fun patterns and bikini tops and bottoms that can be mixed and matched. It doesn’t hurt that their suits are also made with recycled materials as well as having lots of options for different levels of coverage.

Solid & Striped is a celeb favorite and with good reason. You can spot their signature striped bathing suits from a mile away (but they also release new patterns and colorways every year), making them incredibly social media feed-worthy (if you care about such things!). And they’re well-made—while they’re on the pricier side, a suit from Solid & Striped can easily stick around for a few summers without much visible wear and tear. Word from the wise: size up. Solid & Striped has a reputation for running small.

Founded by two former Lululemon execs and designed not just for lounging but for activities too, Left on Friday is the perfect melding of flattery and function. The whole point of these suits is to look good while you’re doing all the things you do in your life—without having to worry about your swimsuit falling off.

If modest swimwear is what you’re looking for, Nike is doing it and doing it well. Many of the cuts are perfect for whatever athletics you’re getting up to and if full coverage is paramount, there are options for that, too.

If there was ever a worthy swimsuit splurge this would be it. Founded in Paris in 1968, Eres has been making beloved, high-quality, fashionable swimwear for decades. So while the price point may be high, Eres is a true example of a company perfecting their art.

The name really lays the mission out there: Swimsuits for All. The sizes range from 2-40 (depending on style), and the site has handy tools to help you shop by body shape. In addition to all that, they often carry buzzy capsule collections with models like Ashley Graham and Camille Kostek, which keeps their designs on top of the trends.

Aerie is probably already on your radar for its adorable and affordable intimates and workout wear, but their bathing suits are just as adorable, affordable, and absolutely nothing to sleep on.

Featuring some of the best prints in the bathing suit biz, Colombian label Agua by Agua Bendita hires locals for the production of their suits, features handmade illustrations, and is all about keeping sustainability front and center. These bathing suits are truly special items made with a whole lot of care.

Summersalt has amassed a major fan-following following thanks to its superb quality at an under $100 price point—plus, we love the brand’s signature pops of color (the rest of their non-swimwear apparel is just as bright and fun, too). If that weren’t enough to entice, they also don’t mess around when it comes to size inclusivity, and feature sizes from 0 to 24.

J. Crew. You know it, you love it (or at least rely on it for cute basics). But the truth of the matter is J. Crew knows how to do what they do—and what they’ve been doing is making good quality clothes (at reasonable prices) for decades. Their swimsuits fall right into that sweet spot. They offer plenty of styles and patterns, so there’s always something for everyone.

This startup has been around for roughly five years and gotten buzz for all the right reasons. Andie is keen on size inclusivity—with style ranging from XS to 5XL—as well as keeping their costs down by cutting out the “middleman.” These are designer level bathing suits for less than $100, and we love to see it (and wear it).

Hatch is the mothership for modern maternity wear and their bathing suits are yet another example of their highly-fashionable options for growing bellies.

California-based Vitamin A is an influencer favorite with a penchant for doing good. A portion of every sale goes to 1% For The Planet, an organization doing work to protect our planet. Combine Earth love with highly Instagrammable bathing suits, and you’ve made a company we are bound to be fans of.

Lonely’s following began thanks to their size inclusive lingerie, but their swimwear is just as fun, and offers a little bit of a hipster beach bent. These options are a tiny bit outside of the box, and we love them for it.

If you find yourself going to Target to pick up “a few things” and walk out with an entire trunkful of stuff, we don’t blame you. While you’re there, pick up some swimsuits as well. Target’s swimwear is extremely affordable and cute, and you can find one-pieces, cute bikinis, coverups, and more.

You’ve probably seen Vuori on Instagram—it’s become quite popular for its ridiculously comfy, high-quality activewear and lounge clothing. Fun fact: It makes swimwear, too. And it’s really good, perfect for staying covered and protected during all sorts of water activities (or just laying in the sun—whatever floats your boat).

Rejoice! Everyone’s favorite shapewear brand just released a swim collection that is just as good as everything else Spanx sells. Created to give 360-degrees of shaping and sculpting, these pieces will have you feeling confident the moment you put them on.

Londre makes all sorts of sultry swimsuits, but it’s the one pieces we love most. All of them are made with a double-lined compressive fabric that feels great and looks good, too. And they just look chic. They’re timeless with a sexy twist, and they’ll have you feeling yourself at the pool, beach, and beyond.

Luxurious and posh, Peony swimwear will transport you to an upscale resort, even when you’re sun bathing in your backyard. The sustainable swim brand prioritizes materials that are good for you and the planet at every step, from the manufacturing process through shipping. And they’re so cute, guaranteed to make you the envy of many pool parties this summer.