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Thanks to TikTok and Swedish influencers like Matilda Djerf, Scandinavian beauty and style have been trending for quite some time. If you have yet to be captivated by beautiful blondes in their colorful quilted coats wandering around Stockholm with their hair perfectly mastered into a claw clip—all you need to do is search “Scandi Style” in any social media app’s search bar to get the picture.
Aside from great sense of fashion, there’s another thing the stylish Swedes of social media are known for: They love beauty and taking care of their skin. Scandinavian beauty products and skin-care formulations are some of the best of their kind, and with the Scandi girl trend only becoming bigger, more and more Swedish brands are becoming available in the States.
I was fortunate enough to take a trip over the summer to sunny Stockholm and experience the booming beauty industry there firsthand. I walked through every beauty store and many many, Apotek pharmacies (the largest chains in the country). My suitcase was basically all skin care and makeup on the way back to Brooklyn, and I was so proud to unveil it all and organize it once back at my apartment.
Read on for the best Scandinavian beauty buys I scored from my trip to Stockholm. Luckily, I was able to track down where you can get them in the states. And if you’re planning a trip, take down a couple of these links for related products to keep an eye out for when in Sweden. They won’t disappoint!
Skin care
This hydrating face cream that won't make your skin greasy...
Idun Minerals is a brand that has been on my radar for quite some time—they’re the reason for my Sweden trip! I’ve been fortunate enough to try products both sold in the U.S. and in Sweden from them as they begin to integrate their full product line in to the States. This moisturizing day cream is the perfect lightweight summer moisturizer. It’s a gel formula and it is very, very hydrating. It leaves me looking like I just walked out of a facial appointment—the dewy glow is just that good. Plus, it’s a great consistency to blend with bronzing drops.
This cream that makes your hands feel so soft...
One thing that surprised me as I strolled through the pharmacy aisles in Stockholm was the hand cream choices. There had to be about 80 different kinds, dedicated to an entire aisle. Most were familiar brands like Neutrogena and Eucerin, but I had never seen the formulas before. A lot were labeled “Norwegian” or “Swedish” formula, and some contained sunscreen or touted how they could fade dark aging spots. One thing is for sure, the Swedes are serious about their hand care regimens.
Makeup
This concealer that is so lightweight...
Idun Minerals has great makeup staples within their collection, too—my favorite being their Oil-Infused Tinted Lip Elixir (but it is only available in Sweden at this point in time). I carry one in every single bag I own, and I gifted one to each of my friends as a souvenir. However, this under-eye concealer has been my summer secret weapon to make it look like I got all my beauty sleep. The shades are flexible, and I’ve been blending a little of the Ivory and Honey colors together.
This liquid blush you'll want to keep on you all the time...
Another gem from Lumene that required a little extra digging to find stateside. I’m a huge fan of liquid blush, and when you add skin-care-grade ingredients into one, it makes a permanent home in my makeup bag. I’m such a fan of the no-makeup-makeup-look and have perfected a short, 10-minute makeup routine before rushing out the door. This liquid blush is light, easily spreadable, and gives the most lively poppy color to your cheeks. Hot tip: Lumene also makes glowy bronzers with the same formula.
This shampoo that gives you so much volume...
Sachajuan is another beauty brand I had the pleasure of getting up close and personal with while I traveled. I went to one of their salons in Ostermalm and experienced a really amazing blowout. I was walking around with such Scandi girl confidence, and I appreciated seeing so many gorgeous cuts and colors being performed when I was there. They have a big presence in the stores over there and are becoming quite popular in the U.S. as well. Given I have fine hair, I love a volumizing shampoo. This one smells fresh like the ocean and provides incredible bounce.
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