Hygge Style: Shop the Not So Basic SmarterPack

Why it’s smart: NOTO’s Agender Oil uses natural ingredients (hemp seed, lavender, and vetiver) to make the hair you have everywhere really, really, really, ridiculously soft. Bonus: 100% of sales profits go toward LGBTQIA, environmental, and civil causes. Smooth move.

Why it’s smart: This Epsom salt alternative uses magnesium flakes to fight joint pain, relieve muscle cramps, and ease stress. Pour it into your bathtub and say ahh. Wine glass sold separately.

Why it’s smart: This female-founded company sends vegan and cruelty-free polish to you every month for a different cause. For October, the polish is purple with money going toward supporting people affected by domestic abuse (reminder: October is National Domestic Violence Awareness Month).

Why it’s smart: The hiking-inspired Izzie Lugsole Ankle Boots are part of Marc Fisher LTD’s seven fall/winter shoes. They’re part casual, part luxe and have a layer of shearling...so when you are forced to go outside, your feet think they’re wrapped in a blanket.

Why it’s smart: Ceramics, so hot right now. This handmade mug is from pottery brand East Fork, the brainchild of Henri Matisse’s great-grandson (oui, really). It’s sturdy, no-frills, and pairs well with hot chocolate. (The instant kind because we’re taking it easy.) 

Why it’s smart: Puzzles aren’t just child's play. They're actually good for your brain (hint: they reinforce existing connections between your brain cells). This one comes together as the ultimate bowl of cozy. In a word, ramen.

Why it’s smart: A bralette designed to support DDs and up. What. A. Concept. The ‘Busy Bralette’ is no-wire, but structured and designed for staying power. As in, you won’t feel like you need to peel it off as soon as you get home.

Why it’s smart: Popaholics, meet your match – er, patch. ZitSticka digs deep (literally), using teeny tiny spikes that dissolve under your skin to destroy early-stage pimples.

Why it’s smart: Put down the single-use makeup wipes. This knitted micro-fiber cloth is better for the environment and only needs warm water to spook the zombie, vampire, scarecrow, or precise cat-eye off your face.

Why it’s smart: Looks like a vase, actually an aromatherapy diffuser. And does a lot more for your space than that cinnamon-scented candle. The Stone Diffuser releases two fluid ounces of water per hour, making it a good humidifier, too.

Why it’s smart: Alexa, make the sunset. This alarm clock helps end your night au naturel. It mimics a colored sunset (or sunrise) by gradually changing color and brightness over your preset time period. Hi, right side of the bed.