Our Littlest Tester Tried Bobbie's New USDA-Organic Infant Formula — Here's the Whole (Milk) Story

May 6, 2025

Answered by Ana Martinez. Skimm'd by Alessandra Rey, Sarah Title and Brittany Doohan.

What Ana Tested…

I tested this formula daily for two consecutive weeks. My 11-month-old, Hendrix, consumed between 24 to 28 ounces of the formula every day.

Taste and ingredients. Hendrix’s transition to Bobbie was seamless. He drank his bottles without hesitation, and while he typically stops for a break after a couple of ounces, we noticed he drank a bit more than usual before pausing. I consider this a win. I also love that Bobbie is USDA-organic and grass-fed, and that they’re constantly iterating and creating different options for different families’ needs.
Texture. The texture felt more robust than other brands we’ve used. I love how smooth the full scoop is when it’s pressed up against the can to measure before it is released to the bottle.
Smell. I’ve had personal experiences with high-lipase breastmilk and other formula brands that smelled somewhat soapy and metallic. Bobbie had a pleasant smell and did not leave an odor on my bottles.
Digestion. I’ll put it this way: we have had some big burps. The only other time we’ve had such successful burping sessions was with breast milk, so it was nice (and funny) to see that happen again with Bobbie. His poops were almost creamy in nature and had a less offensive, (dare-we-say sweeter?) odor. We saw increased bowel movements in the first two days, but with zero strain or grunting.

Subscription perks. The ability to subscribe is a serious game-changer so I don’t have to pack up and go to the store every month to refill our supply. This subscription comes with incentives like 10% off all orders, access to expert advice, and free shipping. Plus, their Bobbie Promise guarantees supply for your baby until their first birthday with inflation-proof pricing while subscribed.
Easy storage. I really liked how compact Bobbie’s cans are compared to other bulkier brands. We have an older daughter and travel all the time for sports, so it was nice that we could tote the entire can around with us without it taking up too much space.
Strict standards. This formula is the first and only USDA-organic whole milk infant formula on the market. It meets both the ultra-strict USDA and EU organic standards.
Smart packaging. Each can comes with a scooper for easy, mess-free serving. I also noticed a lot less plastic came into contact with the formula, which made me happy. Finally, the label gives you helpful tips on how to maximize the formula’s shelf life, as well as a reminder that each purchase supports “Bobbie For Change.”

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