A popular photo-sharing app is zooming in on nostalgia.

The Story

A popular photo-sharing app is zooming in on nostalgia. 

I’m all for it. 

Figured. Here’s the snapshot: Lapse essentially turns your phone into a disposable camera — meaning, you can take pics in the app, then send them to the “darkroom” to be “developed.” When the grainy, analog-style photos are ready, a few hours later, they can be shared with friends or archived on the app, but not edited. That’s to encourage “living in the moment and sharing memories pressure-free.” It seems to be clicking: Since its rerelease this summer, the app has developed quite the following — becoming one of the top free apps in Apple’s App Store. TBD if and how long that lasts, since similar apps have come in and out of focus. (Remember BeReal?)

Trying to spot the difference...

A hint: nostalgia. ICYMI, just about every Y2K fixture — culottes, high heel chairs, Polly Pocket, Fergie’s “Glamorous” — is having a comeback. Not surprising since research has shown nostalgia can increase our wellbeing, boost optimism, raise self-esteem, and deliver a dose of comfort. Particularly, during times of crisis, like, say, a global pandemic or a devastating international conflict. Not to mention, nostalgia sells, especially in the age of social media. That might explain why businesses are putting it in the foreground, capitalizing on some familiar faces and aesthetics. 

theSkimm

Lapse is capturing people’s love for nostalgia — and proving that when it comes to new twists on old trends, there’s plenty of reason to look back. 

🧥 In fashion…

Speaking of throwbacks, hope you saved your statement belts — because they won’t go to waist, err, waste this fall. Same with chainmail bras. Plus, people are going to great lengths to feel warm and fuzzy, including sweaters made from the finest dog hair (yup, it’s pawssible).

⏰ In adulting…

If falling back feels more like falling down, here are some ways to get back on track by tomorrow. That’s just in time to get caught up on the unwritten rules of work email. Suddenly feeling stressed? Maybe follow in the footsteps of cleanfluencers with some “procrastination cleaning.”

✈️ In travel…

Already planning your 2024 vacay days? Check out Lonely Planet’s list of the top places to travel next year, including Chile, Mongolia, and...the Midwest. If that’s not thrilling enough for you, consider a ScareBnB. Or, turning a new page at a book retreat. 

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One Man’s Search for the World’s Greatest Sandwich…from cream cheese and cornflakes to banana and salmon, Barry Enderwick is eating his way through history — one sandwich at a time.

If Someone on TV Looks Perfect, They Probably Had ‘Digital Work’ Done…turns out, TikTok’s Bold Glamour filter doesn’t compare to what Hollywood’s been using.

Here are today’s recs to help you live a smarter life…

1. What to buy at the Sephora Savings Event.

Our comprehensive guide to everything worth getting at the sale. It just might be time to grab the Dyson Airstrait.

2. Our favorite hydrating hair products.

Speaking of hair products we swear by…here are the shampoos, masks, leave-ins, and more that leave our hair soft and silky.

3. A special discount at Mario Badescu.

Use code SKIMM15 to get 15% off everything from the cult-classic skincare brand. We've been using the pimple treatment and hydrating mist for years.